What is email marketing?
Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you
Email marketing is used to inform, increase sales, and build a community around your brand (e.g. with a newsletter).
Examples of different types of marketing emails
Emails can either be promotional or informational and fulfill a specific purpose in the buyer journey.
- Informational emails
- Promotional emails
The Benefits of Email Marketing
- Conversions (selling your products and services)
Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales.
Other email marketing techniques known to increase conversion rates include:
- Emailing a discount or special offer(birthday/anniversary emails, welcome emails, reengagement emails)
- Abandoned cart emails(triggered whenever a visitor abandons a cart at your online store)
- Brand awareness
- Customer loyalty
Why email marketing is important
- Accessibility
- Affordability
- You own your email list
Schoolly Guide Services is a reputed digital marketing company based in Ghaziabad (Delhi NCR) having expert team and our approach to provide best email marketing services for your business growth. Contact us to get a proposal.
